LUCIE M. NEWCOMB
President and Chief Executive Officer
Lucie Newcomb has been opening markets and opportunities for IT & Services companies, including market leaders like Cisco, IBM and Johnson & Johnson, and innovative former start-ups, such as Marvell Semiconductor and Quote.com. A trainer for the U.S. Department of State overseas, Lucie has double the industry "hit" rate for closing business and 100% project/ program management track record: always on time and budget. She has been recognized as one of the 2015 Women of Influence by the Silicon Valley Business Journal: http://www.bizjournals.com/sanjose/news/2015/04/03/the-newcomm-global-group-inc-s-lucie-newcomb-women.html .
A head of Marketing, Communications and Sales departments since 1983, Lucie has presented at more than a dozen industry conferences worldwide and is the author of a dozen executive training courses, including “How to Buy Effective Market Research” and “Defining Your Profit Zone“ featuring her BestPricing (SM) system and based on the work of Adrian Slywotzky. Hers was one of only 35 consultancies approved by the South African government for its productivity improvement program (me). She has also held a number of leadership roles, including co-Founder, with the US Consul General, of the Cape-American Business Council in Cape Town, South Africa. She has also been a monthly business magazine columnist on global marketing and sales issues and is also an instructional designer and trainer for the U.S. Department of State: http://women2.com/2014/08/05/inside-look-female-entrepreneurship-southeast-asia/?hvid=56qKnk
In addition to serving on the Advisory Board of Aerio, an innovative open source software company, she has also been on the Boards of professional and community groups, such as American Marketing Association Chapters, since 1991. She spearheaded the AMA Business Book Collection at the University of St. Petersburg, Russia project. She is the former Chair of the GraceNet Mentoring Partnership Program, a respected global association for women in technology. She has been active recently in the International Leadership Association as the Convener for the Leader as Reader virtual book club and the ILA's Learning Community on Philosophy, Religion and Worldviews, and TEDX Bay Area Women's Organizing Committee. She is Mentor in the TechWomen IT Mentorship program of the U.S. State Department, the US Market Access Center accelerator for foreign-based entrepreneurs, Impact Hub Harare and 3Plus International for career women.
A graduate of the University of California at Berkeley, Lucie also has a Master’s degree Leadership Studies from St. Mary’s College. She is also an accredited coach in the Hall-Tonna Values Inventory, a methodology for breakthrough Leadership Development and the Leadership Practices Inventory (LPI).A former resident of both the United Kingdom and South Africa, she is fluent in French. Lucie speaks on the Voice of the Global Customer (podcast), Global Citizenship the Dept of Commerce and City of San Jose on an International Trade Bulletin for Silicon Valley (2012) and Entrepreneurship in Malaysia (2014). She designed and participated in a SXSW 2017 panel on "Disruptive Diplomacy"
(https://soundcloud.com/officialsxsw/disruptivediplomacy-sxsw-2017) and has been selected to attend the esteemed 2017 Global Entrepreneurship Summit (GES) in India.
"You accomplished a lot and were a big hit."
- U.S. Ambassador
"Attendees referred gleefully to your training months after it was over." GM, AZAM
"Exceptionally effective, customer-oriented and reliable. Excellent training programs"
- Head of Training, IBM South Africa (Cape)
"Both our projects were a great success and surpassed our expectations"
- Manager, International Trade Association
"NewComm Global's high-impact projects, a training evaluation system and international benchmarking study, greatly informed the restructuring of the entire Bank"
-Manager, Nedcor Financial Services
"I have found NewComm Global to be an exceptionally valuable resource." - U.S. Consul General
"Your workshops were an overwhelming success."
- U.S. Department of State official
Your session at the ILA Global Conference was the best. Through your guidance and facilitation, I, along with many others, were able to take a deep dive into our goals and identify what was blocking us and which actions we could take. I have been applying your tips and they have made a very positive difference in my life.
"It was really a fantastic experience...at the beginning we were clueless but we were able to hone in on our topic and produce something meaningful. This really added to our sense of achievement. Everyone left on a 'high'!"
- Chair, National Professional Association, on NewComm Global's strategic planning "Creating a Values-Driven Organization" Chair, National Professional Association, NewComm Global's strategic planning workshop, "Creating a Values-Driven Organization".